I think to start, we can set-up a presence on all the relevant social networking sites, setting them up without worrying about design yet. Though Facebook has superseded MySpace, MySpace has since become the spot for bands & artist to set up a page. Another common trend is for artists to have traditional "static" web sites, and then run a blog for more relevant, often updated, self-authored content. I know it seems like a lot, but I say hit em' all!
presence:
CDBaby
Facebook
LastFM
MySpace
SoundCloud
CDBaby
I'm sure there's more...
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